The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges by Peter Skarzynski, David Crosswhite

• The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
• Peter Skarzynski, David Crosswhite
• Page: 288
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781118644300
• Publisher: Wiley

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Overview

A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your ...

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